Branding work

I lead the design of a new style of blog imagery for our Improbable Defence Blog to replace the outdated existing style. This involved researching into the existing style and why it wasn't working and adapting previous copy into a newer modern looking thumbnail design. 

I worked on a wireframe illustration style and grouping the blog posts by topic through the more muted brand colours to make subject matters people might be interested in easier to find.

Using Format