Space Company Rebrand

As an in-house Creative Designer I rebranded Surrey Satellite Technology Ltd (

This involved creating a new logo and brand guidelines including:

  • Brand colour palette
  • Typography
  • Brand Imagery
  • Our website
  • Templates (presentations, documents)
  • Iconography
  • Infographic style
  • Print design
  • Event stand design
  • Social media post style
  • Video style
  • Interior design (logo placement, wall colours)

More info:

SSTL pioneered the design, build, test and operation of small satellites and has been a world leader in the field for over 40 years.

In the late 1970s, a group of researchers working at the University of Surrey, led by a young Martin Sweeting, decided to experiment by creating a satellite using commercial off-the-shelf (COTS) components. In 1985 SSTL was formed as a spin-out company to transfer the results of research into a commercial enterprise. The Company grew steadily and has worked with a wide range of international customers and partners, building and launching ~70 satellites for 22 countries over the following three decades.

Old logo

New Logo


SSTL’s new logo design (above) was rolled out in 2018. The primary logo features blue text, a grey swoosh and an orange icon. 

I created two versions: one that features just 'Surrey' which is used where the company are already a well known brand, e.g. space trade events, and one with the full  company name for use in more formal or legal circumstances. 

The orange cube icon represents a small cuboid satellite, launch and the company’s upward trajectory in the space industry. 

New logo variations, including full name logo.


  • Bid document templates (including bid designs, covers)
  • Slide templates
  • Email signatures
  • Workshop marketing materials
  • Brochure and flyer designs
  • Outreach materials for schools
  • Internal comms posters

Infographic Style

I was keen to bring in the use of infographics to display information more clearly but also more visually. 

A lot of the information we are trying to convey can be very data and number-heavy and I wanted to display this in a more accessible way. I stuck with a limited colour palette from our brand colours (orange, teal and greys).

Using Format