Space Company Rebrand
As an in-house Creative Designer I rebranded Surrey Satellite Technology Ltd (www.sstl.co.uk)
This involved creating a new logo and brand guidelines including:
- Brand colour palette
- Brand Imagery
- Our website
- Templates (presentations, documents)
- Infographic style
- Print design
- Event stand design
- Social media post style
- Video style
- Interior design (logo placement, wall colours)
SSTL pioneered the design, build, test and operation of small satellites and has been a world leader in the field for over 40 years.
In the late 1970s, a group of researchers working at the University of Surrey, led by a young Martin Sweeting, decided to experiment by creating a satellite using commercial off-the-shelf (COTS) components. In 1985 SSTL was formed as a spin-out company to transfer the results of research into a commercial enterprise. The Company grew steadily and has worked with a wide range of international customers and partners, building and launching ~70 satellites for 22 countries over the following three decades.
SSTL’s new logo design (above) was rolled out in 2018. The primary logo features blue text, a grey swoosh and an orange icon.
I created two versions: one that features just 'Surrey' which is used where the company are already a well known brand, e.g. space trade events, and one with the full company name for use in more formal or legal circumstances.
The orange cube icon represents a small cuboid satellite, launch and the company’s upward trajectory in the space industry.
- Bid document templates (including bid designs, covers)
- Slide templates
- Email signatures
- Workshop marketing materials
- Brochure and flyer designs
- Outreach materials for schools
- Internal comms posters
I was keen to bring in the use of infographics to display information more clearly but also more visually.
A lot of the information we are trying to convey can be very data and number-heavy and I wanted to display this in a more accessible way. I stuck with a limited colour palette from our brand colours (orange, teal and greys).