Space Company Rebrand
As an in-house Creative Designer I rebranded Surrey Satellite Technology Ltd (www.sstl.co.uk)
This involved creating a new logo and brand guidelines including:
- Brand colour palette
- Brand Imagery
- Our website
- Templates (presentations, documents)
- Infographic style
- Print design
- Event stand design
- Social media post style
- Video style
SSTL’s new logo design (above) was rolled out in 2018. Our primary logo features blue text, a grey swoosh and an orange icon.
We have 2 versions: one that features just 'Surrey' which is used where we are already a well known brand, e.g. space trade events, and one with our full name for use in more formal or legal circumstances.
The orange cube icon represents a small cuboid satellite, launch and the company’s upward trajectory in the space industry.
I was keen to bring in the use of infographics to display information more clearly but also more visually.
A lot of the information we are trying to convey can be very data and number-heavy and I wanted to display this in a more accessible way.